Acceptable Ads Policy

1. We will not run ads that

• Are unlawful in the UK, or promote illegal activity.
• Contain hate speech, harassment, or content that incites hatred or violence on the basis of race, religion, ethnicity, nationality, gender, sexual orientation, gender identity, age, or disability.
• Are deceptive, misleading, or contain unverifiable performance, financial, medical, or scientific claims.
• Use doctored, manipulated, or AI-generated imagery, audio, or video of a real person, party, candidate, or government body in a way that is likely to mislead. AI-generated likeness of any real political figure is prohibited regardless of disclosure.
• Impersonate, or are likely to be mistaken for, any UK political party, sitting MP, candidate, councillor, mayor, government department, regulator, or official communication.
• Link to malware, phishing, scam, fake-news, or known low-trust domains.
• Promote adult content, sexual services, escort services, or non-consensual imagery.
• Promote gambling without a current UK Gambling Commission licence (or an MGA licence accepted in the UK), or target users under 18 with any gambling content. (Note: for the v1 launch OurManifesto.uk is itself restricted to adults aged 18 or over, so no under-18 user should be reachable by any advert in the first place. We plan to expand to the near-voting demographic once we have funded the proper legal review needed to do so safely, and the under-18 gambling prohibition will continue to apply automatically when we do.)
• Promote regulated financial services without current FCA authorisation, or make promises of guaranteed returns.
• Promote tobacco, vapes, prescription medicines, weapons, or any product or service banned from advertising under UK law.
• Promote “get out the vote” messaging, polling-station information, or voter-eligibility claims that are inaccurate or misleading.

2. UK political and civic ads

Because OurManifesto.uk hosts a politically engaged audience, ads with a political character are subject to additional rules:

• Imprint requirement. If your advertisement is a regulated political advertisement within the meaning of the Elections Act 2022 or the Political Parties, Elections and Referendums Act 2000 (PPERA), you must include a compliant imprint identifying the promoter and any person on whose behalf the material is published. You are solely responsible for the accuracy of that imprint.
• Honest attribution. Campaigns by a registered political party, campaign group, or candidate must clearly identify their sponsor in the ad creative.
• No fabricated quotations. Quotations attributed to any real person must be accurate, traceable to a public source, and dated.
• No undisclosed third-party funding. If a third party is funding the advertisement on your behalf, that party must be disclosed in the imprint.

We retain logs of every served advertisement and the targeting parameters in force at the time, and may share these with the Electoral Commission, the ASA, Ofcom, or other authorities on lawful request. Advertisers remain solely responsible for including any required imprint inside their own creative.

3. CAP / ASA compliance

All non-political advertisements must comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code) and fall within the jurisdiction of the Advertising Standards Authority. We will action ASA adjudications against campaigns served on our platform.

4. Targeting

You may target by content category, by Westminster constituency / council / ward, and by placement type. You may not:

• Target on, or attempt to infer, protected characteristics under the Equality Act 2010 in a way that excludes a protected group from a material opportunity (such as housing, employment, finance, or essential services).
• Use targeting in combination with creative content to harass, intimidate, or suppress the vote of any community.
• Attempt to deduce the identity of any individual viewer from impression or click data.

5. Landing pages

Your landing page is your responsibility. It must:

• Match the offer or message made in the advertisement.
• Provide a compliant cookie banner and privacy notice (UK GDPR / PECR).
• Not auto-download files, hijack the back button, or redirect to a different domain.
• Be reachable over HTTPS.
• Be the responsibility of the same legal entity as the advertiser account.

6. Reporting and takedowns

Users can report any served advertisement. Reports are reviewed by our moderation team. We may pause an advertisement during review and remove it permanently if a breach is confirmed. Spend already deducted before takedown is non-refundable, as set out in section 6 of the Advertiser Terms.

7. Changes

We may update this Policy from time to time and will increment the version number shown above when we do so. Each new campaign requires acceptance of the current version of this Policy.